The Victoria's Secret "Perfect Body" advertisement has been widely criticized for promoting an unrealistic and unhealthy body image for women. This sends a message that only one type of body is "perfect" and can be seen as damaging to young women who do not fit the standard ideal.
The ad also reinforces stereotypes of beauty and persuades for an unrealistic body. It suggests that only thin, white women are considered attractive and should strive for a "perfect body.", which can be a harmful message for young women who may not fit this standard. According to the campaigners, the advert failed "to celebrate the amazing diversity of women's bodies by choosing to call only one body type 'perfect'." (Brown, 2014). The image did not achieve an effective visual message. Despite the fact that it captured the audience’s attention, it did not generate acceptance.
Victoria's Secret has since apologized for the ad and pulled it from its website. They also clarified that the "perfect body" message did not reflect their values and that the ad was meant to celebrate the beauty of their lingerie.
Brown, G. S. (2014, October 30). Victoria’s Secret “Perfect Body” Campaign Draws Social Media Outrage. ABC News.
Trending, B. B. (2014, November 7). Victoria’s Secret changes course on “Perfect Body” ads. BBC News.
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