Coca-cola images and why we connect emotions with them.

Coca-cola uses tons of family-oriented visual campaigns. By presenting their product as something that brings people together, Coca-Cola can create a positive emotional association with their brand. 

This emotional connection can lead to increased brand loyalty and customer retention. Additionally, by portraying its brand as a part of family traditions and celebrations, Coca-Cola can reinforce the idea that its product is not just a drink but a meaningful part of people's lives.

Let us know what you think below!! So interesting how we connect visual campaigns with emotions. 

D. (2013, July 25). Coca Cola - Selling with Emotion - Hidden Depth Blog. Hidden Depth. https://hiddendepth.ie/blog/coca-cola-selling-with-emotion/