Nowadays, it's important to think about issues that are important and that aim to raise awareness about prejudice and discrimination. One way to make visual campaigns that raise awareness and acceptance of the LGBT community is to bring these issues into advertising. In the above advertisement from 2017, it is possible to see Burger King's campaign towards the community, promoting more inclusion in order for the community to be accepted and supported. encouraging people to embrace diversity. Many companies, while not using phrases, use the colour of the flag as a means of demonstrating the company's position on the issue. This can be a way of adding value to the brand, increasing brand loyalty and brand visibility. According to Auten from Forbes (2018), "LGBTQ-inclusive ads were perceived to be significantly more positive than generic-themed ads. Furthermore, it can increase customer loyalty among the LGBT community and their allies, as they may feel more comfortable using a brand that is LGBT-friendly. In a CNBC interview (Graham&ucas, 2021), a head of communications implies that brands have the power to go beyond that, using political influence to go against anti-LGBTQ legislation.
In conclusion, companies like Burger King have the power to use their advertising and campaigns to send a message of acceptance to the LGBT community. These campaigns can go beyond a simple statement of acceptance and become a powerful tool for spreading awareness and advocating for the rights of the LGBT community. By using their influence, companies can show their commitment to creating a more inclusive society, one that celebrates its differences and works towards creating a better understanding and acceptance of the LGBT community.
Auten, J. S. a. D. (2018b, March 13). Companies With LGBTQ-Inclusive Ads Can Increase Sales By 40%, And Here’s Why. Forbes. https://www.forbes.com/sites/debtfreeguys/2018/03/13/companies-with-lgbtq-inclusive-ads-can-increase-sales-by-40-and-heres-why/
Graham, M., & Lucas, A. (2021, June 22). The right way for brands to approach Pride month (and all year round). CNBC. https://www.cnbc.com/2021/06/20/the-right-way-for-brands-to-approach-pride-month-and-all-year-round.html
Burger King Debuts Gay Pride Whopper. (2017) Time. https://time.com/2947156/burger-king-debuts-gay-pride-whopper/
Comments
Post a Comment